LED lighting can be a great cost effective way to advertise for your business. Because LED runs cooler and uses much less voltage (12v) than a neon sign (110v/120v), it lowers your monthly electricity bill, as well as, you insurance bill. You can also choose a sign that has movement in it, unlike the neon sign. LED is probably the first technology to actually take on neon because of it’s bright lights and price. LED signs even offer longer warranties for up to five years. The cost to build a LED sign is going head to head with the cost of a neon sign which is why the LED sign can be so competitive with neon. LED lights however, do need some work in the brightness of their whites, blues, and greens. The reds, clear reds, amber, and oranges can be equally bright as a neon signs. So it really depends on what you are looking for in a sign.