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In this short article, I will write a bit about business in this modern age, and how it is possible to differentiate your business using very simple methods. The method can be used in any competitive market, with no or few adjustments. The main idea is that the use of neon and/or LED signs will attract special attention to your business. While we have all seen the wonders of Las Vegas in the movies, the fact is that most of the world does not use LED or neon signs in their shops. At the same time, small businesses flourish like no where else. There are shops on every corner, many selling exactly the same things. In this environment, just a small thing will make the customer select your shop over another. The main thing is to get seen, and to advertise your products. For this purpose the combination of neon and LED signs are perfect: The neon sign high in the air draws attention to your shop, and the rolling LED sign gives the customer an introduction to your product line. In earlier days, LED and neon signs were quite expensive, but now they are at a level where most shops can afford them. On top of this the technology has become better, so often they can be run on inexpensive power equipment for hours, such as standard UPS equipment or battery. This is quite important for the success in the modern age. During daytime and afternoon, the LED and neon signs do not offer much, but it is at night-time they really shine through (literally). This is also a benefit to the shops where most of the business is conducted after sunset, in the cool evening hours.